Strategic Story Telling for NonProfits by Sally Strackbein
Imagine chatting with someone you just met. As you tell them about your organization, they say, “How can I donate?” or “How can I volunteer?” This happens when you harness the world’s best communication tool, story.
People connect with your organization’s mission through their heart, not their head. Storytelling is the art of communicating heart-to-heart. Whether you are connecting online, in-person or through the written word, storytelling is the key to persuasion.
In this workshop you will:
• Learn the types of stories non-profits should tell
• Learn to structure them correctly (yes, there are ways to get it wrong)
• Discover the elements that make your story emotionally compelling
You will have the opportunity to craft and tell at least one story. And you will receive a learning guide to take home to refer to as you create your stories.